Where it appears
Your profile can appear in Google Search and Maps, displaying contact information, services, reviews, photos and updates.
Why it matters
For local service businesses, it can be the first point of contact between a customer and your company.
What optimisation involves
A strong profile requires accurate information, appropriate categories, useful service content, quality photos, review management and regular monitoring.
Draft article template — we’ll replace this with the recovered and updated long-form content.