WHAT A GOOGLE BUSINESS PROFILE REALLY IS (AND WHY IT MATTERS)
In short, A Google Business Profile is like a virtual phonebook. Not only does a Google Business Profile make your business easier to find on Google, but online directories such as Google Maps help you to reach potential customers who would otherwise not know how to find you.
Google Business Profile is a free tool that allows your business listing to show up alongside other related local businesses whenever someone looks up your business name or a related term. Your business information like your phone number, website, address, review ratings, hours, and more will all be available on one easy screen for potential customers
WHY NOT HAVING A GOOGLE BUSINESS PROFILE COSTS YOU
When it comes to anything tech-related in the rapidly advancing digital world, you might think a Google Business Profile is old news and wonder “Is Google Business Profile relevant in 2026?” Well, we’ll let the statistics speak for themselves
Taken together, these numbers make one thing obvious: if you want to be found, trusted, and chosen locally, a Google Business Profile isn’t optional. Whether you’re claiming a listing for the first time or strengthening an existing one, it’s one of the highest-leverage moves you can make for your business.
GOOGLE BUSINESS PROFILE BENEFITS
Despite the overwhelming evidence, many businesses are still leaving this opportunity on the table. A Google Business Profile isn’t just a listing — it’s a leverage point. When used correctly, it puts your business in front of high-intent local buyers at the exact moment they’re ready to act. Below are 10 practical benefits that directly impact visibility, trust, and sales.
SHOW UP IN GOOGLE MAPS SEARCHES TO BOOST SALES
A standard Google search helps people compare options. But when customers are ready to buy, they often turn to Google Maps — especially on mobile. In fact, 86% of people use Maps to find nearby businesses, and proximity heavily influences who gets the call or visit.
When customers see your business close to them, friction disappears. Convenience wins. And businesses discovered through a Google Business Profile are up to 50% more likely to convert. Simply claiming and verifying your profile allows your location to appear in local Maps searches — where buying decisions happen fast.
For example, if you run a pest control business, a properly set-up Google Business Profile allows you to appear directly inside the Maps results — putting your business in front of customers actively searching for a solution, not just browsing.
Beyond visibility, Google Business Profiles reward active owners. Businesses that respond to reviews, address complaints, and acknowledge positive feedback signal trust and professionalism. Smart operators don’t ignore reviews — they use them to reinforce credibility and win back hesitant prospects.
Your profile also functions like a lightweight social channel. You can publish short posts that run for seven days — perfect for promotions, announcements, events, or behind-the-scenes updates. It’s another way to stay visible, relevant, and top-of-mind without relying on paid ads.
2. YOU CAN BECOME A PART OF GOOGLE'S 3-PACK WITH A GOOGLE BUSINESS PROFILE
Knowing how customers find your business matters more than most owners realise. Whether someone discovers you while driving past or finds you online, that path tells you how serious they are — and how best to handle the lead when they reach out.
A properly set up Google Business Profile gives you access to built-in insights most businesses never look at. Inside your dashboard, you can see how often your listing appears, what searches triggered it, and what people did next — calls, website visits, or requests for directions.
That data is leverage. It shows you exactly what prospects were searching for when they found you, whether they called directly from your listing, clicked through to your site, or used Maps to navigate to your location. And the businesses that understand and act on this information are the ones that consistently earn a spot in Google’s 3-Pack — where the majority of local clicks go.
3. GOOGLE BUSINESS PROFILES BUILD TRUST WITH CUSTOMERS
One of the biggest obstacles between a prospect and a purchase is trust. Before they call, click, or walk in, people want proof your business is real. One of the simplest ways to establish that trust is by showing up where customers expect to find legitimate businesses — on Google Maps.
In fact, businesses that appear on Google are nearly three times more likely to be seen as reputable by consumers.
That credibility comes from the Google Business Profile verification process itself. Customers know that not just anyone can appear in local results. Businesses must confirm their details and location, which turns Google into a trusted filter — and your profile into a quiet but powerful trust signal working in your favour.
4. BUSINESS PROFILE RATINGS BOOST YOUR APPEAL
Roughly 90% of consumers read reviews before deciding who to contact or buy from. A Google Business Profile puts those reviews front and centre, allowing customers to leave feedback that future buyers will see before they ever speak to you.
Beyond feedback, reviews trigger one of the most powerful trust signals on Google — the star rating displayed next to your business name in search results. That visual cue alone can determine whether someone clicks your listing or scrolls past it.
Over time, consistent reviews and active responses help build a stronger overall rating. Businesses that engage with reviews don’t just look more professional — they gain a clear advantage over competitors who ignore them. In crowded markets, that edge often decides who wins the customer.
5. GOOGLE BUSINESS PROFILES ATTRACT MORE CUSTOMERS
One of the most common challenges for local businesses is increasing qualified traffic — both to their website and their physical location. While seasonal ups and downs are unavoidable, a Google Business Profile consistently lifts visibility where it matters most.
Simply appearing in local search results makes businesses 70% more likely to attract customers to their physical location. At the same time, an optimised profile can drive up to 35% more clicks to your website.
The result is compound exposure. Your business gains more attention online and more foot traffic offline — without relying on ads. A Google Business Profile doesn’t just bring in more visitors; it brings in the right ones.
6. GOOGLE BUSINESS PROFILES TEACH YOU MORE ABOUT YOUR CUSTOMERS
The more you understand your customers, the easier it is to attract the right ones. Inside your Google Business Profile, the Insights section gives you direct visibility into how people are finding your business, how often your listing appears, and how customers interact with you.
This data shows you what’s actually working — not guesses, not assumptions. You can see how visible your business is, what actions customers take, and where interest is coming from. Armed with this information, you’re able to refine your marketing, adjust your messaging, and focus your effort where it produces real results.
7. A GOOGLE BUSINESS PROFILE HELPS YOU RANK HIGHER IN GOOGLE SEARCH RESULTS
Google has one primary job: deliver the most useful, relevant results to searchers. When your business provides clear, accurate information, Google is more likely to trust it — and reward it with stronger visibility in both Search and Maps.
That trust is built through consistency and completeness. The more reliable information Google has about your business, the easier it is for the algorithm to understand, validate, and rank you. A Google Business Profile is the most direct way to supply that information.
By keeping your details accurate and up to date, you make Google’s job easier — and when that happens, your business is far more likely to appear higher in local search results where customers are actively looking.
8. A GOOGLE BUSINESS PROFILE INCREASES ENGAGEMENT WITH YOUR BRAND
A Google Business Profile removes friction between interest and action. With just one tap or click, potential customers can visit your website, call your business, or request directions — all without leaving Google.
Even better, many businesses can enable direct actions like booking an appointment or reserving a table straight from the listing. The easier you make it for customers to engage, the more likely they are to follow through. A well-optimised profile turns casual interest into real interactions.
9. A GOOGLE BUSINESS PROFILE IS ESSENTIALLY FREE ADVERTISING
Paid ads can push your business to the top of Google quickly, but managing budgets and optimising campaigns isn’t simple. Traditional SEO, while powerful, takes time, consistency, and resources before meaningful results appear.
A Google Business Profile offers something different: fast, targeted visibility at no cost. It places your business directly in front of local searchers on Google and Maps, without paying per click. Optimising a profile takes far less time than launching a paid campaign, and an accurate listing plays a critical role in strong local SEO.
This doesn’t replace paid ads or website SEO — both are valuable strategies. But a Google Business Profile fills the gap between them. It’s faster than SEO, cheaper than ads, and simpler to maintain, making it one of the most efficient visibility tools available to local businesses.
10. GET AHEAD OF YOUR COMPETITION WITH A GOOGLE BUSINESS PROFILE
Your Google Business Profile description gives you a rare advantage — the chance to influence a customer’s decision before they ever click. In just a few lines, it helps your business stand out during that critical first scan of local search results.
A well-written description clearly signals what you do, who you serve, and why you’re the better choice. When it includes relevant keywords and a genuine point of difference, it positions your business as the obvious option — not just another listing. Done right, this small section can quietly outperform competitors who leave theirs vague, generic, or untouched.
LOOKING FOR A COMPLETE GOOGLE BUSINESS PROFILE SETUP & OPTIMISATION SERVICE?
Google’s search results are getting more competitive by the day. Answer boxes, local packs, map results, and suggested searches now dominate the page — and the advantages for businesses with a properly optimised Google Business Profile continue to grow.
By now, you’ve probably realised how much leverage a Google Business Profile gives you. You may even be excited about the opportunity — but unsure where to start. That’s normal. And that’s exactly where Goliath Media steps in.
We remove the guesswork from claiming, setting up, and optimising your Google Business Profile. Our team handles the entire process for you, so your business is positioned correctly, verified properly, and built to perform in local search.
Our Google Business Profile service includes full setup, verification, and optimisation of your listing. Get your profile set up today and start capturing the visibility, trust, and traffic your business should already be receiving.
- Create or claim your Google Business Profile correctly
- Verify your local business with Google
- Ensure accurate business name, address, phone number, and trading hours
- Add and optimise high-impact images
- Receive alerts for new reviews and customer comments
- Clean up NAP (Name, Address, Phone Number) across citation sites
- Conduct targeted local keyword research
- Optimise your primary and secondary business categories
- Write and optimise your business description for visibility and conversions
Every month your profile isn’t properly set up is another month competitors take the calls that should have gone to you.
FAQ
What if I already have a Google Business Profile?
That’s common — and not a problem.
We audit your existing profile, correct any issues, optimise what’s already there, and make sure it’s properly verified and set up to perform. In many cases, fixing an existing profile delivers faster results than starting from scratch.
How long does it take to set everything up?
Setup and optimisation are typically completed within a few business days once we have the required details. Verification timelines depend on Google, but we manage the process end-to-end and guide you through each step to avoid delays.
What do you need from me to get started?
Very little. We’ll request basic business details and access where required, then handle the technical work for you. Our goal is to make this as hands-off as possible while ensuring everything is done correctly.
Can setting up a Google Business Profile hurt my rankings?
No — when done properly.
Issues usually arise from incorrect information, duplicate listings, or incomplete setups. Our process is designed to prevent those problems and align your profile with Google’s best practices.
Why not just set it up myself?
You can — but most businesses miss key optimisation steps that affect visibility, trust, and rankings. We do this every day, know what Google looks for, and ensure nothing is overlooked. The result is a profile built to perform, not just exist.
Have a Question Before Getting Started?
If you would like further information about this service please don’t hesitate to reach out.
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Natalie Heard
